BNO awards the leading role to Kind
Bergen National Opera, or BNO, believes in doing things differently. It is an adventurous opera company, bringing fresh eyes and ears to standard repertoires. When it came to bringing the same vitality to BNO's communication, Kind was the agency of choice.
'Bergen National Opera is an opera company with an unwavering commitment to quality in all that we do. Our search for a communication partnership which would meet our high expectations led us directly to Kind. Kind were an obvious choice and have given us a dramatic presentation of an emotional art form.'
Olaf Mackenzie, General Manager, Bergen National Opera
Bergen National Opera is enjoying a growing global reputation for its innovative performances. Within Norway itself, its reputation for delivering world-class opera is already firmly established. They have a particular emphasis on staging opera in a way that excites and surprises, widening the appeal beyond the 'typical' opera audience. A vital gateway for people to discover more about BNO is, of course, the company's website - bno.no
When it came to choosing a branding agency capable of putting BNO centre stage, the company awarded Kind the starring role. BNO has now entered into an overall brand communication partnership with Kind.
Experience
Kind got this exciting collaboration underway by first delivering a new website for BNO - a website that pushes the boldness of BNO and its productions well to the fore. Large, striking images dominate, while a simple-yet-modern practical typeface communicates all the crucial information with ease. Easily accessible, modern and fresh, the website reflects the experience that awaits audiences.
'Quality'
Olaf Mackenzie, General Manager of Bergen National Opera, said: 'Bergen National Opera is an opera company with an unwavering commitment to quality in all that we do. Our search for a communication partnership which would meet our high expectations led us directly to Kind. Kind were an obvious choice and have given us a dramatic presentation of an emotional art form.'
'Pleasure'
Creative Director, CEO and Founder of Kind, Tom Emil Olsen, said: 'Kind is very excited to have entered this overall brand communication collaboration with Bergen National Opera. We're proud to be able to help grown the BNO even further, internationally, and look forward to working on many exciting projects together.'
