Una Med2
Una Brewery & Kitchen

Branding Bergen's first microbrewery bar

When the experienced team behind Bergen's first brewery bar were looking for the right branding agency, they chose Kind.

'Given the great diversity of restaurants out there and the increasing competition, it was important for us to stand out from the crowd. Kind has risen to this challenge in an excellent way. The choice of name and logo and the graphic profile all underpin the industrial feel we were looking for. And it has all been done in a modern and stylish way. We chose Kind because they represent smart, innovative and creative brand building.'

Steinar Knutsen Founder of Una Brewery & Kitchen

The logo Kind developed is an ambigram. The name Una comes from Latin, meaning 'together' or 'in one'. Togetherness is the essence of the concept. Good beer is best enjoyed in good company and at Una you will find craft beer from all over the world under the same roof.

Kind is now working on the restaurant part, which will be branded using the same identity and based on the same concept.

A beer resurgence is sweeping the world at the moment. The trend started in the USA more than 10 years ago – the idea of brewing craft beer based on small-scale production. This trend has exploded in recent years. A distinction is drawn between full-scale breweries and pub breweries. Una Brewery & Kitchen is a brewery bar that aims to build on this trend. Locally made beer and food in perfect harmony, with the focus on good local ingredients.

The founder of Una Brewery & Kitchen, Steinar Knutsen, said: 'It has been exciting working with Kind on the total marketing concept for our new concept, Una Brewery & Kitchen. Una is something new on the restaurant scene in Bergen. Given the great diversity of restaurants out there and the increasing competition, it was important for us to stand out from the crowd. Kind has risen to this challenge in an excellent way. The choice of name and logo and the graphic profile all underpin the industrial feel we were looking for. And it has all been done in a modern and stylish way. We chose Kind because they represent smart, innovative and creative brand building.'

More news

  • Stingray Web1

    One of Europe’s most innovative companies chooses KIND

    As one of the three finalists in the 2019 European Inventor Awards, Oslo-based Stingray Marine Solutions has already proven the value of its innovative aquaculture technology. Now Stingray has chosen KIND as its brand partner as it seeks to communicate the unique benefits of its high precision laser technology to the international aquaculture industry.

  • Ect Small

    European telecoms giant ECT chooses KIND as its future brand partner

    Europe's leading communications software company ECT has selected KIND as its new branding agency following an extensive review process that looked at many of Europe’s top creative agencies.

  • Martynas Preview

    New creative strengthens 3D team at KIND

    Experienced 3D designer Martynas Genkovas is the latest recruit at KIND – bringing with him a breadth of expertise to strengthen the 3D team within this fast-growing agency.

  • Preview 1

    KIND picks up the DOGA Award for design excellence

    KIND’s brand identity work for FLYT Seaweed has been recognised with a DOGA Award for design excellence.

  • Pentaward Preview

    KIND receives 4 honors at Pentawards in London

    Pentawards honors the best in global packaging design. The winners of the prestigious 2019 Pentawardswere recognized at a gala ceremony held on 12 September in London.

  • Reddot Small

    KIND takes home five Red Dot Awards from Berlin

    For around 65 years, as one of the world's largest and most important design competitions, the Red Dot Award has been a platform for designers, agencies and companies to evaluate good design. This year Kind receives five awards.

  • Thumbnail Dna

    KIND awarded two gold medals in DNA Paris Design Awards

    DNA Paris Design Awards is the new hot «rendez-vous» for design agencies. An Award to discover and celebrate fresh and creative designs from all around the world in Architecture, Interior, Landscape, Product, and Graphic Design.

  • Agency Of The Year Preview1

    KIND awarded European Agency of the Year!

    European Design Awards has named KIND as the best agency in Europe – the most creatively successful agency of the continent. To win the top accolade ‘European Agency of the year’ is a real achievement, were the competitors are all the top agencies in Europe.

  • Dieline Small

    Kind awarded trophy at The Dieline Awards in Chicago

    Kind has been awarded a trophy at the Dieline Awards in Chicago. Another prestigious award for its innovative packaging design for Flyt Seaweed.