Una Med2
Una Brewery & Kitchen

Branding Bergen's first microbrewery bar

When the experienced team behind Bergen's first brewery bar were looking for the right branding agency, they chose Kind.

'Given the great diversity of restaurants out there and the increasing competition, it was important for us to stand out from the crowd. Kind has risen to this challenge in an excellent way. The choice of name and logo and the graphic profile all underpin the industrial feel we were looking for. And it has all been done in a modern and stylish way. We chose Kind because they represent smart, innovative and creative brand building.'

Steinar Knutsen Founder of Una Brewery & Kitchen

The logo Kind developed is an ambigram. The name Una comes from Latin, meaning 'together' or 'in one'. Togetherness is the essence of the concept. Good beer is best enjoyed in good company and at Una you will find craft beer from all over the world under the same roof.

Kind is now working on the restaurant part, which will be branded using the same identity and based on the same concept.

A beer resurgence is sweeping the world at the moment. The trend started in the USA more than 10 years ago – the idea of brewing craft beer based on small-scale production. This trend has exploded in recent years. A distinction is drawn between full-scale breweries and pub breweries. Una Brewery & Kitchen is a brewery bar that aims to build on this trend. Locally made beer and food in perfect harmony, with the focus on good local ingredients.

The founder of Una Brewery & Kitchen, Steinar Knutsen, said: 'It has been exciting working with Kind on the total marketing concept for our new concept, Una Brewery & Kitchen. Una is something new on the restaurant scene in Bergen. Given the great diversity of restaurants out there and the increasing competition, it was important for us to stand out from the crowd. Kind has risen to this challenge in an excellent way. The choice of name and logo and the graphic profile all underpin the industrial feel we were looking for. And it has all been done in a modern and stylish way. We chose Kind because they represent smart, innovative and creative brand building.'

More news

  • Pentaward Preview

    KIND receives 4 honors at Pentawards in London

    Pentawards honors the best in global packaging design. The winners of the prestigious 2019 Pentawardswere recognized at a gala ceremony held on 12 September in London.

  • Reddot Small

    Kind takes home five Red Dot Awards from Berlin

    For around 65 years, as one of the world's largest and most important design competitions, the Red Dot Award has been a platform for designers, agencies and companies to evaluate good design. This year Kind receives five awards.

  • Thumbnail Dna

    KIND awarded two gold medals in DNA Paris Design Awards

    DNA Paris Design Awards is the new hot «rendez-vous» for design agencies. An Award to discover and celebrate fresh and creative designs from all around the world in Architecture, Interior, Landscape, Product, and Graphic Design.

  • Agency Of The Year Preview1

    KIND awarded European Agency of the Year!

    European Design Awards has named KIND as the best agency in Europe – the most creatively successful agency of the continent. To win the top accolade ‘European Agency of the year’ is a real achievement, were the competitors are all the top agencies in Europe.

  • Dieline Small

    Kind awarded trophy at The Dieline Awards in Chicago

    Kind has been awarded a trophy at the Dieline Awards in Chicago. Another prestigious award for its innovative packaging design for Flyt Seaweed.

  • Gullblyant Liten

    Kind awarded “The gold pencil”​

    Kind recently won gold in the prestigious creative competition Gullblyanten (“The gold pencil”) for the innovative packing concept for Flyt Seaweed.

  • Mp 3040 Edit

    Kind collects a new gold medal for the world’s most awarded gin

    Over the past year, Bareksten Botanical Gin has become the world’s most award-winning spirit, both in terms of taste, design and branding. Kind’s award winning branding for this exquisite liquor recently received another global recognition; Gold for Best Established Brand at Harpers Design Awards.

  • Previeew2

    Kind is the new branding agency for Santander in Norway

    They have 133 million customers in over 20 countries. They have more than 200,000 employees worldwide. They are one of Europe's largest banks and one of the world's largest financial groups. Kind has entered into partnership with Santander in Norway, becoming the bank's new strategic branding partner.

  • Watch Preview2

    Kind designs flagship watches for Von Doren

    Kind has designed the Grandmaster Mark II pair of automatic watches for the Scandinavian producer Von Doren.