Visuelt Hovedbilde V3
Kind

Kind wins gold at Visuelt

Kind won the gold medal at the Visuelt Festival in Oslo for its work for Badaboom. The Visuelt competition is the biggest visual communication competition in the Nordic countries. It is organised by Grafill (the Norwegian organisation for visual communication).

'Such a perfect match between packaging and content is a rare sight to behold. It is an incredibly simple solution that communicates the content in a clear, intuitive and direct way. The product's strengths are immediately communicated through the packaging, which also feels very innovative in its category.'

The jury's comments on Kind's winning contribution for Badaboom Visulet Festival

Every autumn, Norway's creative industry comes together with local entrepreneurs as well as international participants for the Visuelt Festival. The event offers an interesting and high-quality programme over two days with varied and exciting content. The festival is held in the Vulkan district in Oslo. Designers, illustrators and animators compete every year in the biggest visual communication competition in the Nordic countries. A total of 700 works compete to be seen as the best of the best, and the level of the work that is submitted is extremely high. The winners are decided by a jury consisting of 25 Norwegian and international experts.

The festival jury said of Kind's submission for its work with children's clothing company Badaboom: 'Such a perfect match between packaging and content is a rare sight to behold. It is an incredibly simple solution that communicates the content in a clear, intuitive and direct way. The product's strengths are immediately communicated through the packaging, which also feels very innovative in its category. Badaboom's minimal consumption of resources makes it very environmentally friendly. The underwear is packaged in the same super-soft fabric it is made of – the environmentally friendly material bamboo viscose. The product is 95% sustainable, and it is with great pleasure that we award the gold medal to this innovative packaging and product.'

More news

  • Mp 3040 Edit

    Kind collects a new gold medal for the world’s most awarded gin

    Over the past year, Bareksten Botanical Gin has become the world’s most award-winning spirit, both in terms of taste, design and branding. Kind’s award winning branding for this exquisite liquor recently received another global recognition; Gold for Best Established Brand at Harpers Design Awards.

  • Previeew2

    Kind is the new branding agency for Santander in Norway

    They have 133 million customers in over 20 countries. They have more than 200,000 employees worldwide. They are one of Europe's largest banks and one of the world's largest financial groups. Kind has entered into partnership with Santander in Norway, becoming the bank's new strategic branding partner.

  • Watch Preview2

    Kind designs flagship watches for Von Doren

    Kind has designed the Grandmaster Mark II pair of automatic watches for the Scandinavian producer Von Doren.

  • Preview

    Varsity, creator of the world's finest caps, chooses Kind

    Caps have been taken taken to a whole new level by a Norwegian company making global waves. These are caps without compromise. This is stylish headwear crafted for connoisseurs. This is Varsity.

  • Robinsson Preview

    Robinsson Cravents joins Kind

    Robinsson Cravents has already built quite a reputation as one of the world's foremost brand designers. He now joins Kind to further develop both himself and the agency. Alongside the rest of Kind's multi-award winning team, their mutual goal is to set new standards within the branding discipline.

  • Jan Willy

    Senior Strategist and Concept developer joins Kind

    We are strengthening our team, with multi-award winning concept developer and strategic brand advisor, Jan Willy Skjølberg. With more than 20 years of experience in the creative industry under his belt,  he is a veteran with a full metal jacket.

  • Furch Preview2

    Europe's leading quality-acoustic-guitar maker chooses Kind

    Furch is a European acoustic guitar maker with an incredible focus on quality and constant innovation. When this leading producer of premium-quality instruments wanted to revitalise its nearly 40-year-old brand, it turned to Kind.

  • Preview

    Top creative talent and experienced Key Account Manager joins Kind

    Kind has strengthened its creative and administrative team with the appointments of both top creative talent Kristine Flatland, and experienced Key Account Manager, Ann Kristin Michelsen.

  • Sb1 Preview

    Norway's largest export factoring company chooses Kind

    Kind and Sparebank 1 Factoring have signed an agreement for the full-service branding agency to develop the factoring company's brand. Sparebank 1 is the largest export factoring company in Norway, and one the country's top three factoring companies overall.