GRIFF Aviation

Kind brands the future of drones

Kind has developed the visual identity and overall branding for GRIFF Aviation - the world leader in ultra-high-end, pro-spec Unmanned Aerial Systems (UAS), or drones.

Kind are no different than we are in their field of expertise: their world-class designs and concept of ‘emotional branding’ redefine expectations when it comes to company profiling. They set new standards.

Leif Johan Holand CEO, GRIFF Aviation

GRIFF Aviation’s technologies are built to handle the most demanding missions, from Law Enforcement and Military applications to Search And Rescue operations. The company’s initial range of products, the 125, 300 and 800 models, set a new industry standard in lifting capability: each numeric demarcation refers to the gross weight, in kilograms, that each UAS can carry.

Their technologies have also been approved by the Norwegian Civil Aviation Authority - a first for the UAS industry. They are also fully compliant with the latest European UAS build-safety regulations as stipulated by the European Aviation Safety Agency.

Add to this an unrivalled flight time of between 30 to 45 minutes, depending on application-specific fully customisable payload, and you have the makings of a legend in the field.

CEO and Creative Director of Kind, Tom Emil Olsen, said: ‘Kind focused on communicating the ultra high-end quality of GRIFF Aviation’s UAS systems. The technology that GRIFF Aviation has brought to the market is above and beyond anything that has come before. 

‘The griffin, which inspired the GRIFF Aviation name, is a legendary creature said to possess the combined strengths and qualities of a lion and an eagle. I am sure that, given the unique performance, qualities and benefits their systems possess, that the name GRIFF Aviation will soon become legendary in the marketplace as well.’

‘The obvious choice’
CEO of GRIFF Aviation, Leif Johan Holand, said: ‘When it came to branding GRIFF Aviation, Kind was the obvious choice. Our UAS systems are made to the highest possible standards, with performance that sets completely new standards. I have also had the pleasure of working with KIND extensively on the branding and identity of MagicAir - the only full-time aerial film crew in Norway - which I am also involved in.’

KIND ‘redefine expectations’
Leif added: ‘We needed a branding agency that could successfully communicate this while differentiating GRIFF Aviation as a true innovator. Kind are no different than we are in their field of expertise: their world-class designs and concept of ‘emotional branding’ redefine expectations when it comes to company profiling. They set new standards.

‘They surpassed our high expectations, providing us with a truly exceptional identity and brand after what was an extremely thorough, inclusive project. I look forward to our ongoing collaboration as we grow the GRIFF Aviation brand further.’

More news

  • Saurabh Preview

    KIND strengthens its global team with creative talent from India

    KIND is strengthening its team with the addition of Saurabh Kumar, a multidisciplinary designer with over five years of international experience working with brands such as Pepsi, Yamaha and UNICEF. Saurabh has a Masters degree in design and has previously worked with design and branding agencies in Mumbai, New Delhi and Oslo.

  • Oneshow Preview

    KIND awarded merits at The One Show and The ADC Annual Awards in New York

    KIND brought home merits from two of the most prestigious New York awards shows in recognition of its work for the Norwegian brands, Flyt, a range of gourmet seaweed products, and Mær, a natural seaweed salt.

  • Stingray Web1

    One of Europe’s most innovative companies chooses KIND

    As one of the three finalists in the 2019 European Inventor Awards, Oslo-based Stingray Marine Solutions has already proven the value of its innovative aquaculture technology. Now Stingray has chosen KIND as its brand partner as it seeks to communicate the unique benefits of its high precision laser technology to the international aquaculture industry.

  • Martynas Preview

    New creative strengthens 3D team at KIND

    Experienced 3D designer Martynas Genkovas is the latest recruit at KIND – bringing with him a breadth of expertise to strengthen the 3D team within this fast-growing agency.

  • Preview 1

    KIND picks up the DOGA Award for design excellence

    KIND’s brand identity work for FLYT Seaweed has been recognised with a DOGA Award for design excellence.

  • Pentaward Preview

    KIND receives 4 honors at Pentawards in London

    Pentawards honors the best in global packaging design. The winners of the prestigious 2019 Pentawardswere recognized at a gala ceremony held on 12 September in London.

  • Reddot Small

    KIND takes home five Red Dot Awards from Berlin

    For around 65 years, as one of the world's largest and most important design competitions, the Red Dot Award has been a platform for designers, agencies and companies to evaluate good design. This year Kind receives five awards.

  • Thumbnail Dna

    KIND awarded two gold medals in DNA Paris Design Awards

    DNA Paris Design Awards is the new hot «rendez-vous» for design agencies. An Award to discover and celebrate fresh and creative designs from all around the world in Architecture, Interior, Landscape, Product, and Graphic Design.

  • Agency Of The Year Preview1

    KIND awarded European Agency of the Year!

    European Design Awards has named KIND as the best agency in Europe – the most creatively successful agency of the continent. To win the top accolade ‘European Agency of the year’ is a real achievement, were the competitors are all the top agencies in Europe.