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China-Britain Business Council calls on Kind's expertise

At the invitation of the China-Britain Business Council (CBBC), Kind recently hosted a delegation of business-people from different sectors in China to talk about brand-building.

The China-Britain Business Council is the leading organisation helping UK companies to grow and develop their business with China. The CBBC helps companies of all sizes and from all sectors, whether they are new entrants or established enterprises.

The aim was to enable the Chinese delegation to learn more about the creative industry in the UK and Norway. During the course of the morning, KIND talked about its work methods and the importance of building a strong, coherent brand. We also referred to case studies from our branch offices in Norway and the UK and talked about our cooperation across national borders. The meeting was held at our branch office in Edinburgh, and lectures were given by Tom Emil Olsen, CEO of Kind, plus Gerry Kelly, who is in charge of Kind's UK team. Meanwhile James Brodie, of the CBBC, impressively gave his talk in fluent Mandarin.

The China-Britain Business Council is the leading organisation helping UK companies to grow and develop their business with China. The CBBC helps companies of all sizes and from all sectors, whether they are new entrants or established enterprises. The CBBC has worked with China for 60 years and has extensive experience of doing business there. It offers practical in-market assistance, services, industry initiatives and a membership programme providing access, seminars and networking.

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