Merket News Stor

Kind's double win for design excellence

Kind is proud to announce that it has won two of the Norwegian Design Council's Awards for Design Excellence. The Norwegian design industry's most prestigious award.

The Award for Design Excellence is the Norwegian design industry's most prestigious award. Every year, the Norwegian Design Council acknowledges the very best innovative solutions developed by companies and designers through its Award for Design Excellence. 

The awards were presented on Wednesday 15 April at Design Day in Oslo, an event staged by the Norwegian Centre for Design and Architecture, which is the result of a merger between the Foundation for Design and Architecture in Norway and the Norwegian Design Council.

Kind won the awards for our work on the microbrewery 7 Fjell Bryggeri's visual identity and for Coldwater Prawns of Norway's innovative packaging. They are both clients that Kind have worked with from the outset and that are experiencing strong growth and high demand in the market.

The Award for Design Excellence is the Norwegian design industry's most prestigious award. Every year the Norwegian Design Council acknowledges the very best innovative solutions developed by companies and designers through the annual Award for Design Excellence.

The Norwegian Design Council`s aim is to promote the use of design as a strategic tool for innovation to achieve greater competitiveness and profitability in Norwegian business and industry.

This is what the Norwegian Design Council had to say about Kind's winning project for 7 Fjell Bryggeri:

CLEAR BRANDING. The newly established microbrewery 7 Fjell aims to reawaken Bergen’s beer tradition and become the leading microbrewery in Scandinavia. In order to stand out from other microbreweries in Norway, of which there is an increasing number, and the rather conservative style that often prevails in the industry, the company was looking for a characteristic design profile with a fresh feel. One aim of this was to attract investors.

The jury’s verdict:
A CONSISTENT BRAND PROFILE. 7 Fjell has been given a visual identity that links the brand across several media. The result is a unified style that stands out in a market with increasing competition. There is a clear distance between the new profile and the traditional design of beer labels. Two versions of the company logo are included in the solution, giving flexibility. The 7F logo works well as a graphical symbol and is highly recognisable, even though the full name is not visible on the bottles. The profile also holds its own against other types of drink than beer and is an example of a different and well thought-out profile. 7 Fjell is taking its justified position on the Scandinavian market, and the jury believes that the profile also has international potential.

This is what the Norwegian Design Council had to say about KIND's winning project for Coldwater Prawns of Norway:

SOMETHING DIFFERENT. Several competitors joined together to create a common brand in the market for coldwater prawns: Coldwater Prawns of Norway. One goal was to increase net sales by launching the products in the premium segments in Europe, Asia and the US. A crucial tool in this context was new packaging that was more exclusive than is customary in the industry.

The jury’s verdict:
A COMPREHENSIVE LIFT. The jury finds that the designers have done an excellent job of creating packaging that gets the message across: these prawns are a high-quality product that is worth the price. The design is new and unique in this product group. It takes the product into new, lucrative markets, something that is reflected in the company results. The box, in particular, signals exclusivity, and it will fit naturally into luxury shopping centres abroad. The ziplock and carrying handle increase the desirability of the product, and the logo is well-designed. The colours used for the packaging are attractive, and the use of a window to show the contents works well. The jury’s opinion is that this is courageous and credible within the segment. 

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