Merket News Stor
Kind

Kind's double win for design excellence

Kind is proud to announce that it has won two of the Norwegian Design Council's Awards for Design Excellence. The Norwegian design industry's most prestigious award.

The Award for Design Excellence is the Norwegian design industry's most prestigious award. Every year, the Norwegian Design Council acknowledges the very best innovative solutions developed by companies and designers through its Award for Design Excellence. 

The awards were presented on Wednesday 15 April at Design Day in Oslo, an event staged by the Norwegian Centre for Design and Architecture, which is the result of a merger between the Foundation for Design and Architecture in Norway and the Norwegian Design Council.

Kind won the awards for our work on the microbrewery 7 Fjell Bryggeri's visual identity and for Coldwater Prawns of Norway's innovative packaging. They are both clients that Kind have worked with from the outset and that are experiencing strong growth and high demand in the market.

The Award for Design Excellence is the Norwegian design industry's most prestigious award. Every year the Norwegian Design Council acknowledges the very best innovative solutions developed by companies and designers through the annual Award for Design Excellence.

The Norwegian Design Council`s aim is to promote the use of design as a strategic tool for innovation to achieve greater competitiveness and profitability in Norwegian business and industry.

This is what the Norwegian Design Council had to say about Kind's winning project for 7 Fjell Bryggeri:

Description:
CLEAR BRANDING. The newly established microbrewery 7 Fjell aims to reawaken Bergen’s beer tradition and become the leading microbrewery in Scandinavia. In order to stand out from other microbreweries in Norway, of which there is an increasing number, and the rather conservative style that often prevails in the industry, the company was looking for a characteristic design profile with a fresh feel. One aim of this was to attract investors.

The jury’s verdict:
A CONSISTENT BRAND PROFILE. 7 Fjell has been given a visual identity that links the brand across several media. The result is a unified style that stands out in a market with increasing competition. There is a clear distance between the new profile and the traditional design of beer labels. Two versions of the company logo are included in the solution, giving flexibility. The 7F logo works well as a graphical symbol and is highly recognisable, even though the full name is not visible on the bottles. The profile also holds its own against other types of drink than beer and is an example of a different and well thought-out profile. 7 Fjell is taking its justified position on the Scandinavian market, and the jury believes that the profile also has international potential.

This is what the Norwegian Design Council had to say about KIND's winning project for Coldwater Prawns of Norway:

Description:
SOMETHING DIFFERENT. Several competitors joined together to create a common brand in the market for coldwater prawns: Coldwater Prawns of Norway. One goal was to increase net sales by launching the products in the premium segments in Europe, Asia and the US. A crucial tool in this context was new packaging that was more exclusive than is customary in the industry.

The jury’s verdict:
A COMPREHENSIVE LIFT. The jury finds that the designers have done an excellent job of creating packaging that gets the message across: these prawns are a high-quality product that is worth the price. The design is new and unique in this product group. It takes the product into new, lucrative markets, something that is reflected in the company results. The box, in particular, signals exclusivity, and it will fit naturally into luxury shopping centres abroad. The ziplock and carrying handle increase the desirability of the product, and the logo is well-designed. The colours used for the packaging are attractive, and the use of a window to show the contents works well. The jury’s opinion is that this is courageous and credible within the segment. 

More news

  • Mp 3040 Edit

    Kind collects a new gold medal for the world’s most awarded gin

    Over the past year, Bareksten Botanical Gin has become the world’s most award-winning spirit, both in terms of taste, design and branding. Kind’s award winning branding for this exquisite liquor recently received another global recognition; Gold for Best Established Brand at Harpers Design Awards.

  • Previeew2

    Kind is the new branding agency for Santander in Norway

    They have 133 million customers in over 20 countries. They have more than 200,000 employees worldwide. They are one of Europe's largest banks and one of the world's largest financial groups. Kind has entered into partnership with Santander in Norway, becoming the bank's new strategic branding partner.

  • Watch Preview2

    Kind designs flagship watches for Von Doren

    Kind has designed the Grandmaster Mark II pair of automatic watches for the Scandinavian producer Von Doren.

  • Preview

    Varsity, creator of the world's finest caps, chooses Kind

    Caps have been taken taken to a whole new level by a Norwegian company making global waves. These are caps without compromise. This is stylish headwear crafted for connoisseurs. This is Varsity.

  • Robinsson Preview

    Robinsson Cravents joins Kind

    Robinsson Cravents has already built quite a reputation as one of the world's foremost brand designers. He now joins Kind to further develop both himself and the agency. Alongside the rest of Kind's multi-award winning team, their mutual goal is to set new standards within the branding discipline.

  • Jan Willy

    Senior Strategist and Concept developer joins Kind

    We are strengthening our team, with multi-award winning concept developer and strategic brand advisor, Jan Willy Skjølberg. With more than 20 years of experience in the creative industry under his belt,  he is a veteran with a full metal jacket.

  • Furch Preview2

    Europe's leading quality-acoustic-guitar maker chooses Kind

    Furch is a European acoustic guitar maker with an incredible focus on quality and constant innovation. When this leading producer of premium-quality instruments wanted to revitalise its nearly 40-year-old brand, it turned to Kind.

  • Preview

    Top creative talent and experienced Key Account Manager joins Kind

    Kind has strengthened its creative and administrative team with the appointments of both top creative talent Kristine Flatland, and experienced Key Account Manager, Ann Kristin Michelsen.

  • Sb1 Preview

    Norway's largest export factoring company chooses Kind

    Kind and Sparebank 1 Factoring have signed an agreement for the full-service branding agency to develop the factoring company's brand. Sparebank 1 is the largest export factoring company in Norway, and one the country's top three factoring companies overall.