Cwp Premium Med
Coldwater Prawns

Exclusive packaging for high-end prawns

Coldwater Prawns of Norway is now launching its exclusive prawns in premium packs. The new packaging is intended for the most discerning market segment worldwide. The aim is to give food lovers a little taste of one of the finest of all seafood delicacies.

The Norwegian coldwater prawn, Pandalus borealis, is one of the purest and healthiest products in the world. Coldwater Prawns of Norway has now developed packaging that  does this exceptional product justice. The packaging is designed by Kind, and the product will be distributed in this new packaging to exclusive shopping centres worldwide.

Kind has developed packaging for Coldwater Prawns of Norway that is attracting worldwide attention. This pure product has reached new heights, and it is now distributed in exclusive shopping centres all over the world. Shopping centres in Dubai, the UK and Poland are the first to sell the product, which has already attracted interest from international TV companies and magazines.

The Norwegian coldwater prawn, Pandalus borealis, is one of the purest and healthiest products in the world. Coldwater Prawns of Norway has now developed packaging that  does this exceptional product justice. The packaging is designed by Kind, and the product will be distributed in this new packaging to exclusive shopping centres worldwide.

The prawns that are used in this special, luxury edition are from specially selected fishing grounds north of Svalbard. The prawns are caught in the winter months of January and February at depths of 650-750 metres, at the very edge of the ice in the cleanest and most crystal clear waters on the planet. Fishing in these waters is very challenging because the air temperature can sink to minus 40–45 degrees Celsius.

This almost untouched area requires advanced fishing using specialised equipment to bring these exquisite prawns up to the surface. The boats are specially equipped for this type of fishing and they are the only vessels that fish in this area. The unique climate means that the prawns from this area are of unparalleled quality in terms of purity, colour, consistency, sweetness and taste.

Once peeled, the prawns are packed by hand and delivered in Kind's exclusive packaging.

Coldwater Prawns of Norway is a supplier of prawns from ocean to table, and it is the only supplier in the world that delivers 100% Norwegian cooked and peeled prawns (IQF). The company also supplies cooked prawns in their shells, fresh prawns in brine and raw prawns. Coldwater Prawns of Norway has a strong focus on sustainability, and it is accredited to MSC and Friends of the Sea, and is Krav-certified.

Coldwater Prawns of Norway is one of Norway’s fastest growing companies. Under the leadership of CEO Knut Helge Vestre, the company has experienced tremendous growth since its inception and until today. Coldwater Prawns of Norway was recently ranked Gazelle Company of the Year in its region and was awarded fourth place in the national ranking.

‘We are proud of both our product and our market development, and will continue to deliver pure gourmet food straight from the Arctic,’ says Knut Helge.

More news

  • Stingray Web1

    One of Europe’s most innovative companies chooses KIND

    As one of the three finalists in the 2019 European Inventor Awards, Oslo-based Stingray Marine Solutions has already proven the value of its innovative aquaculture technology. Now Stingray has chosen KIND as its brand partner as it seeks to communicate the unique benefits of its high precision laser technology to the international aquaculture industry.

  • Ect Small

    European telecoms giant ECT chooses KIND as its future brand partner

    Europe's leading communications software company ECT has selected KIND as its new branding agency following an extensive review process that looked at many of Europe’s top creative agencies.

  • Martynas Preview

    New creative strengthens 3D team at KIND

    Experienced 3D designer Martynas Genkovas is the latest recruit at KIND – bringing with him a breadth of expertise to strengthen the 3D team within this fast-growing agency.

  • Preview 1

    KIND picks up the DOGA Award for design excellence

    KIND’s brand identity work for FLYT Seaweed has been recognised with a DOGA Award for design excellence.

  • Pentaward Preview

    KIND receives 4 honors at Pentawards in London

    Pentawards honors the best in global packaging design. The winners of the prestigious 2019 Pentawardswere recognized at a gala ceremony held on 12 September in London.

  • Reddot Small

    KIND takes home five Red Dot Awards from Berlin

    For around 65 years, as one of the world's largest and most important design competitions, the Red Dot Award has been a platform for designers, agencies and companies to evaluate good design. This year Kind receives five awards.

  • Thumbnail Dna

    KIND awarded two gold medals in DNA Paris Design Awards

    DNA Paris Design Awards is the new hot «rendez-vous» for design agencies. An Award to discover and celebrate fresh and creative designs from all around the world in Architecture, Interior, Landscape, Product, and Graphic Design.

  • Agency Of The Year Preview1

    KIND awarded European Agency of the Year!

    European Design Awards has named KIND as the best agency in Europe – the most creatively successful agency of the continent. To win the top accolade ‘European Agency of the year’ is a real achievement, were the competitors are all the top agencies in Europe.

  • Dieline Small

    Kind awarded trophy at The Dieline Awards in Chicago

    Kind has been awarded a trophy at the Dieline Awards in Chicago. Another prestigious award for its innovative packaging design for Flyt Seaweed.