Sb1 Stor
SpareBank 1 Factoring goes Kind

Norway's largest export factoring company chooses Kind

Kind and Sparebank 1 Factoring have signed an agreement for the full-service branding agency to develop the factoring company's brand. Sparebank 1 is the largest export factoring company in Norway, and one the country's top three factoring companies overall. 

'Kind has a very good reputation in the market and has proven, excellent results in terms of creativity and design effect over the years. The design effect that they have created for some of their clients is simply unparalleled.'

Tarjei Rødseth Sales Director, Sparebank 1 Factoring

Factoring in brief
Factoring is easy. In short, it is a financial transaction and a type of debtor finance in which a business sells its invoices to a third party (called a 'factor') at a discount. A business will sometimes factor its receivable assets to meet its immediate cash needs. 

When a business, no matter how small or large, joins Sparebank 1 Factoring by sending in its invoices, the bank gets straight to work pursuing the money owed. The client gets 90 per cent of the outstanding amount, usually the next working day. The customer will receive the remaining 10 per cent when the debtor has paid Sparebank 1 Factoring. 

It really is that simple. 

A part of a leading Norwegian bank alliance
SpareBank 1 is a Norwegian alliance and brand name for a group of savings banks. The alliance is organised through the holding company SpareBank 1 Gruppen AS that is owned by the participating banks. The alliance is Norway's second largest bank with total assets of NOK 625 billion, 352 branches and 6,300 employees. The alliance has its head office in Oslo. The banks in the SpareBank 1 Alliance distribute SpareBank 1 groups' products and collaborate in key areas such as brands, work processes, expertise development, IT operations and system development. 

'Unparalleled'
Tarjei Rødseth, Sales Director of Sparebank 1 Factoring, said: 'Kind has a very good reputation in the market and has proven, excellent results in terms of creativity and design effect over the years. The design effect that they have created for some of their clients is simply unparalleled. 

'We chose Kind because we firmly believe that they are the right agency to lift our brand to new heights. In the first phase, Kind has conducted a strategic branding process together with us, which will eventually reposition our brand in the market. The next phase, that we are now entering, is to define the conceptual and communicative vision of our company. We are looking forward to a long and fruitful collaboration with Kind.'

'Delighted'
Tom Emil Olsen, CEO, Creative Director and Founder of Kind, said: 'I am delighted that one of Norway's leading financial bodies, Sparebank 1, chose Kind in order to grow a product in which it is leading the field - export factoring. This is a wide-ranging campaign, encompassing print and digital. Our approach has been to emphasise the simplicity of the product, as well as its effectiveness, with a streamlined yet highly effective, distinct identity. The team at Kind is very excited to be working with Sparebank 1.'

More news

  • Preview Doga

    The victorious Kind - another top design award for the world's best gin

    Kind has won yet another major award for creating the Bareksten Spirits brand identity.

  • Thumbnail Bno

    BNO awards the leading role to Kind

    Bergen National Opera, or BNO, believes in doing things differently. It is an adventurous opera company, bringing fresh eyes and ears to standard repertoires. When it came to bringing the same vitality to BNO's communication, Kind was the agency of choice.  

  • Preview White Rabbit

    Branding the game-changer of movies

    Kind has branded White Rabbit - a new international venture challenging major corporate film-streaming companies, while at the same time fighting the pirate industry. 

  • Preview Sistesang

    Branding the future hops of Oslo

    Kind has been responsible for the overall branding and communication of the 'foaming pride of Oslo', Siste Sang.

  • News Preview

    Kind boosts its ranks with gifted new creatives

    Kind has boosted its ranks with the addition of two new gifted creatives at its global head office.

  • Bareksten Pressefoto Korrigert Web

    Kind wins international gold for Bareksten branding

    Kind walked away victorious from a top international awards ceremony in London recently, clutching the gold trophy for best-in-show New Individual Brand for Bareksten Gin. 

  • Watch Preview

    One to watch

    It's Time for a New Era. We present a new exciting collaboration - Von Doren and Kind

  • Bareksten Gold Preview

    Bareksten takes Double Gold award in the USA

    Bareksten has been awarded Double Gold in one of the world's most prestigious spirits competitions. The gin, produced by Stig Bareksten of Oss Craft Distillery in Bergen, Norway, earned the honour by wowing judges at the San Francisco World Spirits Competition in the USA. 

  • Preview2

    The growing Kind

    A number of talented new creatives have strengthened the KIND team even further. Graphic Designer Agnieszka Gawlik and Junior Designers Emil Olsen and Svenja Fick are all based at the international branding agency’s head office in Bergen, Norway.