Sa Big Image
Stil & Ansvar

Stil & Ansvar - true style comes with responsibility

Kind developed the visual identity for Stil & Ansvar, a Swedish fashion accessories retailer with strict transparency and corporate social responsibility (CSR) requirements on the production processes of their suppliers and their products.

Kind has done a fantastic job in developing a visual identity for us ... and helped us to put into words what we want to convey to the world.

Anna Fernmo Founder of Stil & Ansvar

Stil & Ansvar (which translates as Style & Responsibility) sells fashion accessories based on the concept of ‘slow fashion’. Slow fashion is where quality comes before quantity – its about focusing on fewer products of higher quality with longer life cycles. It's a concept that promotes timeless design, sustainable production, and minimal environmental impact.

Stil & Ansvar places high demands on their suppliers. They are striving for a more sustainable fashion industry with transparency in all stages of production, where fair working conditions based on a living wage and gender equality are in focus.

Johannes Blomgren, Branch Manager at Kind's Stockholm office, said: 'For us at Kind, it has been a fantastic journey working with Stil & Ansvar and their uncompromising and deeply passionate efforts to challenge consumer behaviour and promote a more sustainable fashion industry. 

'Having had the opportunity to dig deep into the philosophy of Stil & Ansvar and talk with them about their perspective and vision makes one thing clear beyond all doubt: you cannot have style without responsibility.'

Anna Fernmo, founder of Stil & Ansvar, said: 'Our goal is to be able to offer consumers bags and accessories designed and manufactured with great care and professional pride – bags that signal style and awareness, that you can carry with a clear conscience. We understand that it can be difficult to find products manufactured under decent conditions. We want consumers to feel that at Stil & Ansvar, we have already made a serious choice.

'Our vision with Stil & Ansvar is to build a brand that is more than just bags. We are advocates of slow fashion and we needed an agency that could understand the entire concept. Kind has done a fantastic job in developing a visual identity for us that goes hand-in-glove with this concept, and helped us to put into words what we want to convey to the world.

'After lots of regular communication, very congenial visits and many laughs, we succeeded in developing a level of collaboration that we hope and believe will continue for many years to come. We also felt confident about giving KIND a free hand to develop a visual concept for us because they are incredibly talented when it comes to having a deep understanding of their customer’s message and vision. 

'We have only good things to say about Kind and their designers, and we’re extremely happy about this collaboration! We are also incredibly proud to be visible as part of their portfolio alongside such eminent companies.'

More news

  • Mp 3040 Edit

    Kind collects a new gold medal for the world’s most awarded gin

    Over the past year, Bareksten Botanical Gin has become the world’s most award-winning spirit, both in terms of taste, design and branding. Kind’s award winning branding for this exquisite liquor recently received another global recognition; Gold for Best Established Brand at Harpers Design Awards.

  • Previeew2

    Kind is the new branding agency for Santander in Norway

    They have 133 million customers in over 20 countries. They have more than 200,000 employees worldwide. They are one of Europe's largest banks and one of the world's largest financial groups. Kind has entered into partnership with Santander in Norway, becoming the bank's new strategic branding partner.

  • Watch Preview2

    Kind designs flagship watches for Von Doren

    Kind has designed the Grandmaster Mark II pair of automatic watches for the Scandinavian producer Von Doren.

  • Preview

    Varsity, creator of the world's finest caps, chooses Kind

    Caps have been taken taken to a whole new level by a Norwegian company making global waves. These are caps without compromise. This is stylish headwear crafted for connoisseurs. This is Varsity.

  • Robinsson Preview

    Robinsson Cravents joins Kind

    Robinsson Cravents has already built quite a reputation as one of the world's foremost brand designers. He now joins Kind to further develop both himself and the agency. Alongside the rest of Kind's multi-award winning team, their mutual goal is to set new standards within the branding discipline.

  • Jan Willy

    Senior Strategist and Concept developer joins Kind

    We are strengthening our team, with multi-award winning concept developer and strategic brand advisor, Jan Willy Skjølberg. With more than 20 years of experience in the creative industry under his belt,  he is a veteran with a full metal jacket.

  • Furch Preview2

    Europe's leading quality-acoustic-guitar maker chooses Kind

    Furch is a European acoustic guitar maker with an incredible focus on quality and constant innovation. When this leading producer of premium-quality instruments wanted to revitalise its nearly 40-year-old brand, it turned to Kind.

  • Preview

    Top creative talent and experienced Key Account Manager joins Kind

    Kind has strengthened its creative and administrative team with the appointments of both top creative talent Kristine Flatland, and experienced Key Account Manager, Ann Kristin Michelsen.

  • Sb1 Preview

    Norway's largest export factoring company chooses Kind

    Kind and Sparebank 1 Factoring have signed an agreement for the full-service branding agency to develop the factoring company's brand. Sparebank 1 is the largest export factoring company in Norway, and one the country's top three factoring companies overall.