Newsdoga
DOGA award for design excellence

The victorious Kind - another top design award for the world's best gin

Kind has won yet another major award for creating the Bareksten Spirits brand identity.

At a glittering awards ceremony in Oslo, Kind's CEO, Creative Director and Founder Tom Emil Olsen was joined on stage by the rest of the Kind team to collect a prestigious DOGA award for design excellence. 

The branding agency's latest win with Bareksten Spirits comes just a few months after Kind took the Gold Award for best-in-show New Individual Brand at the 2017 International Spirits Challenge in London.

'Innovative in the category'
The DOGA jury, consisting of Norway's leading design and branding experts, said in their verdict of Barkesten: 'The packaging clearly stands out in the category and gives the Bareksten Spirits series a clear identity, drawing more than a little inspiration from the Norwegian black metal universe. The four different types - gin, vodka, aquavit and blueberry liqueur - have all got their own identity with different trees, but the series fits into a comprehensive expression that is perceived as innovative in the category.'

'Avoids clichés'
The jury continued: 'The products are primarily intended for the international market, and we would like to praise Bareksten for not going resorting to cliché by showing fjords and mountains when they are addressing the products' Norwegian origins. On the contrary, the mythical design elements and the story of the distiller as a type of alchemist are both exciting and credible.'

At the awards ceremony, Kind team was joined on stage by Stig Bareksten, the master distiller behind the 'world's best gin' that took Double Gold at the 2017 World Spirits Competition in San Francisco. 



More news

  • Saurabh Preview

    KIND strengthens its global team with creative talent from India

    KIND is strengthening its team with the addition of Saurabh Kumar, a multidisciplinary designer with over five years of international experience working with brands such as Pepsi, Yamaha and UNICEF. Saurabh has a Masters degree in design and has previously worked with design and branding agencies in Mumbai, New Delhi and Oslo.

  • Oneshow Preview

    KIND awarded merits at The One Show and The ADC Annual Awards in New York

    KIND brought home merits from two of the most prestigious New York awards shows in recognition of its work for the Norwegian brands, Flyt, a range of gourmet seaweed products, and Mær, a natural seaweed salt.

  • Stingray Web1

    One of Europe’s most innovative companies chooses KIND

    As one of the three finalists in the 2019 European Inventor Awards, Oslo-based Stingray Marine Solutions has already proven the value of its innovative aquaculture technology. Now Stingray has chosen KIND as its brand partner as it seeks to communicate the unique benefits of its high precision laser technology to the international aquaculture industry.

  • Martynas Preview

    New creative strengthens 3D team at KIND

    Experienced 3D designer Martynas Genkovas is the latest recruit at KIND – bringing with him a breadth of expertise to strengthen the 3D team within this fast-growing agency.

  • Preview 1

    KIND picks up the DOGA Award for design excellence

    KIND’s brand identity work for FLYT Seaweed has been recognised with a DOGA Award for design excellence.

  • Pentaward Preview

    KIND receives 4 honors at Pentawards in London

    Pentawards honors the best in global packaging design. The winners of the prestigious 2019 Pentawardswere recognized at a gala ceremony held on 12 September in London.

  • Reddot Small

    KIND takes home five Red Dot Awards from Berlin

    For around 65 years, as one of the world's largest and most important design competitions, the Red Dot Award has been a platform for designers, agencies and companies to evaluate good design. This year Kind receives five awards.

  • Thumbnail Dna

    KIND awarded two gold medals in DNA Paris Design Awards

    DNA Paris Design Awards is the new hot «rendez-vous» for design agencies. An Award to discover and celebrate fresh and creative designs from all around the world in Architecture, Interior, Landscape, Product, and Graphic Design.

  • Agency Of The Year Preview1

    KIND awarded European Agency of the Year!

    European Design Awards has named KIND as the best agency in Europe – the most creatively successful agency of the continent. To win the top accolade ‘European Agency of the year’ is a real achievement, were the competitors are all the top agencies in Europe.