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Santander & Kind

KIND is the new branding agency for Santander in Norway

They have 133 million customers in over 20 countries. They have more than 200,000 employees worldwide. They are one of Europe's largest banks and one of the world's largest financial groups. Kind has entered into partnership with Santander in Norway, becoming the bank's new strategic branding partner.

One of the world's largest
Santander is one of Europe's largest banks and one of the world's largest financial groups. Since its foundation in Spain in 1857, Banco Santander has established itself as one of the largest banking organisations in the world. Kind has already been working behind the scenes with Santander for almost a year now in developing the bank's new holistic communication strategy that is established in both Norway and the Nordic countries.

"Above and beyond"

- Santander has more than 160 years of solid history. Here in the Nordic countries we have been lending since the war. We have a long-term perspective on everything we do, also in the

construction of our brand. Santander is now the market leader in auto and sales financing in the Nordic region. In order to keep that position, we rely on collaborating with the best partners. Kind delivers a combination of expertise, customer insight and passion that is above and beyond on the agency side. The results we create together far exceeds any of our prior high expectations, says Knut Øvernes, head of Santander in Norway.

'Kind delivers a combination of expertise, customer insight and passion that is above and beyond on the agency side. The results we create together far exceeds any of our prior high expectations.'

Knut Øvernes Managing Director of Santander Consumer Bank

"An honour"
- We are very proud of this strong vote of confidence from the management team in Santander. Managing such a strong global brand is a great honour, says Tom Emil Olsen, CEO of Kind.

- We are not just talking about a major institution in the financial world but also one of the world's most distinctive brands. Santander is on Forbes's top 100 list of the most valuable brands in the world, well-placed alongside icons like Lego, Adidas and Heineken. This says everything about Santander's global position. Kind's job will be to strengthen the bank´s brand in Norway, concludes Olsen.

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