Jan Willy

Senior Strategist and Concept developer joins Kind

We are strengthening our team, with multi-award winning concept developer and strategic advisor, Jan Willy Skjølberg. With more than 20 years of experience in the creative industry under his belt,  he is a veteran with a full metal jacket.


Throughout his career, Skjølberg has worked digitally with marketing, communication and content production. He has worked both as a strategic and creative advisor, as well as art director and copywriter. This versatility has given him unique experience with a full range of communication skills - from the development of effective strategies to the creative craftmanship. Jan Willy is a concept-driven advisor who will ensure that our customers meet their target audience with a clear emotional message and visual expression.

 A multi award-winning veteran

Throughout the years Jan Willy has been frequently called upon to act as jury member for creative awards, and he himself has been awarded for his creative and strategic work on a number of occasions, both nationally and internationally. In addition to several national awards, Cannes Direct, Eurobest, MMM and Echo Awards are all on his international record-list. 

“This is like coming home. The KIND way of thinking and working is something I have often missed professionally. As well as being a group of skilled advisors and very talented craftspeople, they are also inspiring individuals. I´m looking forward to getting to know my second home better. Both professionally and socially.”  says Jan Willy.

 In addition to being an experienced creative and strategist, he develops engaging content tailored to all digital platforms and social media. He has held courses in the use of social media, content production and idea development. He is an experienced project manager, resource planner, supervisor and digital editor.

  “Jan Willy is humorous, charismatic, knowledgeable, creative and inclusive. With more than 20 years of experience in the creative industry, he has a holistic perspective on brand building, and knows the branding discipline to his fingertips. He shares Kind`s passion for the emotional part of brand building. As a concept-driven advisor, Jan Willy will work closely with our team to further strengthen both our strategic and creative team.”, says Tom Emil Olsen, CEO of Kind.

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