Varsity, creator of the world's finest caps, chooses Kind

Caps have been taken taken to a whole new level by a Norwegian company making global waves. These are caps without compromise. This is stylish headwear crafted for connoisseurs. This is Varsity.

Varsity was created by brothers Alex and Seb Adams. Their vision was to create the perfect cap, born of unparalleled fit, form and function. A cap using the finest materials, with a level of quality more commonly associated with bespoke tailoring.

High-end From its global head office and showroom in Oslo, Varsity now sells its creations in more than 50 locations throughout Europe. With additional brand stores in Saint Tropez, France, and Verbier, Switzerland, plus retailers in Munich, Germany, as well as Paris, France, Varsity caps are unashamedly pitched at the high-end market.

The brothers' continuing quest for perfection for both their product and their brand led them to Kind. Now, Kind will be responsible for this exciting company's overall brand communication.

'What sets Varsity apart is that we are obsessed with details, with absolute quality. We recognize the same values with Kind - that obsession with detail, the constant quest for perfection.'

Seb Adams Co-founder, Varsity

Seb said: 'We are proud to be able to say that Varsity Headwear offers the finest caps available. What sets Varsity apart is that we are obsessed with details, with absolute quality. We recognize the same values with Kind - that obsession with detail, the constant quest for perfection. With these strong parallels between our two companies, it was an easy decision for Alex and I to choose Kind to help take the Varsity brand even further.'

CEO, Creative Director and founder of Kind, Tom Emil Olsen, said: 'It's very exciting to be collaborating with such a game-changing, quality-driven clothing company as Varsity. It is a pleasure to work with people who constantly strive for perfection in their craft; this is a fantastic endorsement for the way that Kind works and the results we provide to our clients. I know we will produce some amazing work together.'

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