Header2
Varsity

Varsity, creator of the world's finest caps, chooses KIND

Caps have been taken taken to a whole new level by a Norwegian company making global waves. These are caps without compromise. This is stylish headwear crafted for connoisseurs. This is Varsity.

Varsity was created by brothers Alex and Seb Adams. Their vision was to create the perfect cap, born of unparalleled fit, form and function. A cap using the finest materials, with a level of quality more commonly associated with bespoke tailoring.

High-end From its global head office and showroom in Oslo, Varsity now sells its creations in more than 50 locations throughout Europe. With additional brand stores in Saint Tropez, France, and Verbier, Switzerland, plus retailers in Munich, Germany, as well as Paris, France, Varsity caps are unashamedly pitched at the high-end market.

The brothers' continuing quest for perfection for both their product and their brand led them to Kind. Now, Kind will be responsible for this exciting company's overall brand communication.

'What sets Varsity apart is that we are obsessed with details, with absolute quality. We recognize the same values with Kind - that obsession with detail, the constant quest for perfection.'

Seb Adams Co-founder, Varsity

'Perfection'
Seb said: 'We are proud to be able to say that Varsity Headwear offers the finest caps available. What sets Varsity apart is that we are obsessed with details, with absolute quality. We recognize the same values with Kind - that obsession with detail, the constant quest for perfection. With these strong parallels between our two companies, it was an easy decision for Alex and I to choose Kind to help take the Varsity brand even further.'

'Amazing'
CEO, Creative Director and founder of Kind, Tom Emil Olsen, said: 'It's very exciting to be collaborating with such a game-changing, quality-driven clothing company as Varsity. It is a pleasure to work with people who constantly strive for perfection in their craft; this is a fantastic endorsement for the way that Kind works and the results we provide to our clients. I know we will produce some amazing work together.'

More news

  • Stingray Web1

    One of Europe’s most innovative companies chooses KIND

    As one of the three finalists in the 2019 European Inventor Awards, Oslo-based Stingray Marine Solutions has already proven the value of its innovative aquaculture technology. Now Stingray has chosen KIND as its brand partner as it seeks to communicate the unique benefits of its high precision laser technology to the international aquaculture industry.

  • Ect Small

    European telecoms giant ECT chooses KIND as its future brand partner

    Europe's leading communications software company ECT has selected KIND as its new branding agency following an extensive review process that looked at many of Europe’s top creative agencies.

  • Martynas Preview

    New creative strengthens 3D team at KIND

    Experienced 3D designer Martynas Genkovas is the latest recruit at KIND – bringing with him a breadth of expertise to strengthen the 3D team within this fast-growing agency.

  • Preview 1

    KIND picks up the DOGA Award for design excellence

    KIND’s brand identity work for FLYT Seaweed has been recognised with a DOGA Award for design excellence.

  • Pentaward Preview

    KIND receives 4 honors at Pentawards in London

    Pentawards honors the best in global packaging design. The winners of the prestigious 2019 Pentawardswere recognized at a gala ceremony held on 12 September in London.

  • Reddot Small

    KIND takes home five Red Dot Awards from Berlin

    For around 65 years, as one of the world's largest and most important design competitions, the Red Dot Award has been a platform for designers, agencies and companies to evaluate good design. This year Kind receives five awards.

  • Thumbnail Dna

    KIND awarded two gold medals in DNA Paris Design Awards

    DNA Paris Design Awards is the new hot «rendez-vous» for design agencies. An Award to discover and celebrate fresh and creative designs from all around the world in Architecture, Interior, Landscape, Product, and Graphic Design.

  • Agency Of The Year Preview1

    KIND awarded European Agency of the Year!

    European Design Awards has named KIND as the best agency in Europe – the most creatively successful agency of the continent. To win the top accolade ‘European Agency of the year’ is a real achievement, were the competitors are all the top agencies in Europe.

  • Dieline Small

    Kind awarded trophy at The Dieline Awards in Chicago

    Kind has been awarded a trophy at the Dieline Awards in Chicago. Another prestigious award for its innovative packaging design for Flyt Seaweed.