Gullblyanten Image
The award-winning Kind

KIND awarded “The gold pencil”

Kind recently won gold in the prestigious creative competition Gullblyanten
(“The gold pencil”) for its innovative packaging concept for Flyt Seaweed.

Kind recently won gold in the prestigious creative competition Gullblyanten (“The gold pencil”) for its innovative packaging concept for Flyt Seaweed.

Gullblyanten is a prestigious competition for creative agencies in Norway, awarding the best creative works of the year.

Gullblyanten not only celebrates the best ideas in Norway from the previous year, quite often we celebrate the best global ideas for the coming year.

Branding seaweed from a world chef champion
World-renowned Norwegian Chef and former Bocuse d’Or Gold Medal winner, Ørjan Johannessen is one of the founders behind the seaweed initiative, Flyt. A luxury brand aimed at the hi-end international gourmet market. With its experienced staff and unique origin, Flyt represents food with depth. Kind has developed the name and complete branding for Flyt Seaweed.

“They have set a high standard for posterity”


The festival jury said this about Kind's award-winning work for Flyt Seaweed:

“In recent years, we have constantly been reading that seaweed is to be Norway's new billionaire industry and the ocean is the new vegetable garden. For most of us, however, it is still quite unclear what and how this raw material is to be used.

Flyt proffers a product that is both difficult and unknown for most consumers. The packaging manages to draw your attention, to entice, explain and surprise. The designers place the product in a distinctly premium universe. The design is carried out with a high degree of detail in both form and finish.

The distinctive and delicate stylising of seaweed has several functions. It provides important associations of the raw material, acts as a remote signal and identifier, and is also a smart add-on: acting as QR codes that provide important information about the products and their use.

Flyt is an impressive and accomplished production of something that few of us have considered as a commercial product, thereby setting a high standard for posterity.”

More news

  • Martynas Preview

    New creative strengthens 3D team at KIND

    Experienced 3D designer Martynas Genkovas is the latest recruit at KIND – bringing with him a breadth of expertise to strengthen the 3D team within this fast-growing agency.

  • Preview 1

    KIND picks up the DOGA Award for design excellence

    KIND’s brand identity work for FLYT Seaweed has been recognised with a DOGA Award for design excellence.

  • Pentaward Preview

    KIND receives 4 honors at Pentawards in London

    Pentawards honors the best in global packaging design. The winners of the prestigious 2019 Pentawardswere recognized at a gala ceremony held on 12 September in London.

  • Reddot Small

    KIND takes home five Red Dot Awards from Berlin

    For around 65 years, as one of the world's largest and most important design competitions, the Red Dot Award has been a platform for designers, agencies and companies to evaluate good design. This year Kind receives five awards.

  • Thumbnail Dna

    KIND awarded two gold medals in DNA Paris Design Awards

    DNA Paris Design Awards is the new hot «rendez-vous» for design agencies. An Award to discover and celebrate fresh and creative designs from all around the world in Architecture, Interior, Landscape, Product, and Graphic Design.

  • Agency Of The Year Preview1

    KIND awarded European Agency of the Year!

    European Design Awards has named KIND as the best agency in Europe – the most creatively successful agency of the continent. To win the top accolade ‘European Agency of the year’ is a real achievement, were the competitors are all the top agencies in Europe.

  • Dieline Small

    Kind awarded trophy at The Dieline Awards in Chicago

    Kind has been awarded a trophy at the Dieline Awards in Chicago. Another prestigious award for its innovative packaging design for Flyt Seaweed.

  • Mp 3040 Edit

    Kind collects a new gold medal for the world’s most awarded gin

    Over the past year, Bareksten Botanical Gin has become the world’s most award-winning spirit, both in terms of taste, design and branding. Kind’s award winning branding for this exquisite liquor recently received another global recognition; Gold for Best Established Brand at Harpers Design Awards.

  • Previeew2

    Kind is the new branding agency for Santander in Norway

    They have 133 million customers in over 20 countries. They have more than 200,000 employees worldwide. They are one of Europe's largest banks and one of the world's largest financial groups. Kind has entered into partnership with Santander in Norway, becoming the bank's new strategic branding partner.