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European telecoms giant ECT chooses KIND as its future brand partner

Europe's leading communications software company ECT has selected KIND as its new branding agency following an extensive review process that looked at many of Europe’s top creative agencies.


Founded in 1998, ECT is an unlisted German public company with headquarters in Munich, Germany and wholly owned sales and service subsidiaries in the UK, France, Germany, The Netherlands, and the USA. Its advanced technologies deliver value-added voice and multimedia solutions to help major telecom carriers and providers offer their customers cost-effective services worldwide.

The announcement that ECT had chosen KIND as its brand partner follows on from the launch of a significant growth strategy. As Marshall E. Kavesh, the CEO and cofounder of ECT, explains: “After more than 20 years as a profitable, but midsized market player, we last year took on the ambitious goal of growing ECT from a 20 million Euro to a 100 million Euro company by no later than 2025. When I looked at KIND’s work I felt assured not only of their professionalism, but also of their ability to represent businesses in many different markets without falling into a routine – and that made us feel comfortable that KIND would create something unique for us.”

“We really liked KIND’s strong focus on emotional branding. A lot of agencies are technically excellent, but there’s not the same emotion underpinning their work as there is with KIND.”

Marshall E. Kavesh CEO and cofounder of ECT

Emotional branding wins the day

ECT’s agency selection process focused on finding someone that they could work with long term, which is a key foundation of the company’s philosophy. “First and foremost, we wanted to work with someone that would make us feel good,” said Kavesh. “Someone we could trust. Someone it would be fun to work with long term – because that’s important to us. And we also really liked KIND’s strong focus on emotional branding. A lot of agencies are technically excellent, but there’s not the same emotion underpinning their work as there is with KIND.”

“We got to know about KIND through the European Design Awards where KIND was named ‘Agency of the Year’ in 2019/2020. We went through all the winners from the past 10 years, and while we were impressed with all these top agencies, we found KIND’s ‘emotional branding’ concept especially interesting.”

Ángel R. Sánchez Director Marketing Content at ECT

Ángel R. Sánchez, Director Marketing Content at ECT added: “We got to know about KIND through the European Design Awards where KIND was named ‘Agency of the Year’ in 2019/2020. We went through all the winners from the past 10 years, and while we were impressed with all these top agencies, we found KIND’s ‘emotional branding’ concept especially interesting.”

Tom Emil Olsen, the CEO, Creative Director & Founder of KIND commented: “We’re proud to be working with one of Europe’s leading communications companies on its global brand development, but more importantly we are delighted to be working with the ECT team on a individual level. All of our meetings to date have been positive and inspirational, and together I’m sure we will create something very special.”

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