With a huge passion for what they do, the boys at Macduff's really live up to their new slogan: Wild about Shellfish.

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New identity for Europe's largest wild-caught shellfish processor

We have developed a new brand vision and visual identity for Europe's largest wild-caught shellfish processor, Macduff Shellfish. The project has been a fruitful collaboration between our teams in Norway and the UK. The identity and communication management have been developed through an extensive strategy process.

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Macduff Shellfish is a specialist processor of wild Scottish shellfish and the largest independent shellfish processor in Europe. They are based in the North-East of Scotland where they prepare and pack pure fresh and frozen shellfish – they also own strategically placed operations in Dumfries and Stornoway. 

They focus on four species: scallops, langoustine, crab and whelk, and export to customers all over the world. With over 130 years’ experience at sea, they are committed to delivering the finest, freshest, most sustainable wild shellfish possible.

Macduff Shellfish produces wild, fresh products in their natural form. The quality of the end product does not just depend on the raw materials. Correct handling and processing of shellfish is also vital.

With a huge passion for what they do, the boys at Macduff's really live up to their new slogan: Wild about Shellfish.

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