We have been extremely thorough when selecting a new agency to rebrand our visual profile and message, and we felt very comfortable about choosing Kind. They understood our down-to-earth approach to our products and marketing and managed to really capture the essence of our message. There is no doubt that Kind was the right choice for us now that we are set to become a national brand name.

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Lasse Smedsvig
CEO & Co-founder, Adams Matkasse
 

Adams Matkasse goes Kind

One member of Norway's national culinary team and three of his friends are behind one of Norway's most ambitious and fast-growing companies. Adams Matkasse (Adam's food box) has now chosen Kind to manage its communication and brand marketing. We can't wait to join this adventure.

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'We have been extremely thorough when selecting a new agency to rebrand our visual profile and message, and we felt very comfortable about choosing Kind. They understood our down-to-earth approach to our products and marketing and managed to really capture the essence of our message. There is no doubt that Kind was the right choice for us now that we are set to become a national brand name,' says CEO Lasse Smedsvig.

Inspiring families to eat good and healthy food and saving time where it is most needed – that's the idea behind Adams Matkasse. Adams Matkasse delivers groceries to your front door together with a dinner menu for the whole week. You can order boxes for two or four people or for families with children and you can choose whether you want three or five dinners delivered.

Adams Matkasse was started by entrepreneurs Mats Wickman, Lasse Smedsvig, Harald Reigstad Aalvik and Adam Bjerck. Linas Matkasse, Sweden's leading home food delivery company, is now among its owners. The Swedes now own more than half of the Norwegian company, while the founders own the rest.

Adam Bjerck, one of the owners, is a member of Norway's national culinary team, has won several international awards and has extensive experience. He is concerned with nutrition and healthy food, which is reflected in the food boxes the company delivers.

Adams Matkasse's online shop opened in February last year and it recorded a turnover for the year of NOK 7.8 million. The company has seen fantastic growth this year.

'We have grown extremely fast. Our goal this year is a turnover of NOK 100 million, and we expect a turnover of NOK 150 million in the next twelve months,' says CEO Lasse Smedsvig.

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