Endúr

Branding an industrial giant

Kind has developed the new brand and communication strategy for industrial giant Endúr. Endúr is an Old Norse word derived from the word ‘endurnýja’ – which means to renew, to refresh, to change.

Branding / Visual Identity

  • Brief / Analysis
  • Strategic counseling
  • Concept development
  • Design
  • Implementation

Endúr is an Old Norse word derived from the word ‘endurnýja’ – which means to renew, to refresh, to change. But endúr also has several other meanings – not least ‘enduring’ or ‘persisting’ – and can be read as a short form of the English word endurance, which means tireless perseverance; to withstand with courage.

Endúr ASA was formed in 2019 following the merger of Bergen Group ASA with Endúr Fabricom. The merger created a major industrial group, based in western Norway, with nearly 400 employees and an order book of NOK one billion. The new leadership team has now defined three key business areas that will provide a platform for future growth – Aquaculture, Maritime Services and Energy Solutions.

Change is a constant
The world is constantly changing, so must we. To be able to endure and develop, we must adapt and innovate. Renewal has defined the Endùr culture and should continue to do so. Endùr are constantly searching for new ideas, new solutions, new people and new opportunities.



1
Endur6
Endur7
Endur9
Endur32
Endur16
Endur17
Endur18
Endur19
Endur20
Endur21
Endur22
Endur26
Endur27
Endur28 Flagg

More work