3
Gold at Harpers Design Awards

KIND collects a new gold medal for the world’s most awarded gin

Over the past year, Bareksten Botanical Gin has become the world’s most award-winning spirits, both in terms of taste, design and branding. Kind’s award winning branding for this exquisite liquor recently received another global recognition; Gold for Best Established Brand at Harpers Design Awards.

Good design may only sell the one, first bottle if the liquid inside is discovered to be below par. But present the most sublime booze in a mediocre or off-putting package and the painstaking craft of the distiller or winemaker is likely to be left collecting dust.

Put simply, design and packaging matters. Both from a commercial perspective and to help guide consumers to the right choice for them, while reassuring by delivering a feelgood factor that fits with aspirations and intended drinking occasion.

It’s this thinking that provides the backdrop to the rigorous judging process at Harpers’ annual Design Awards. A first round assesses each entry according to its initial impact, originality, creativity, innovation, relevance to the target market and, finally, whether it meets the design brief.

Scores crunched and anomalies debated, a second round of judging then directs our panel to revisit the very best entries and debate which deserve to be awarded the highest accolades.

“Noted for its really strong imagery and striking looks, this combined cues of quality, mystery, craft and exclusivity in the one, dark, brooding and somewhat cultish packaging.”

Harpers Design Awards Jury statement

This is what the jury has to say about Kind’s winning contribution;
“Noted for its really strong imagery and striking looks, this combined cues of quality, mystery, craft and exclusivity in the one, dark, brooding and somewhat cultish packaging. It was agreed that this met the brief very well indeed, creating a gin bottle that clearly stands out from the crowd, while suggesting a spirit that draws on its Scandinavian roots and natural northern habitat.”

“A great bottle, incredible imagery, really strong, cult but friendly, with lasting impact,” said Duncan Watts, echoing the sentiments of his fellow judges.

More news

  • Stingray Web1

    One of Europe’s most innovative companies chooses KIND

    As one of the three finalists in the 2019 European Inventor Awards, Oslo-based Stingray Marine Solutions has already proven the value of its innovative aquaculture technology. Now Stingray has chosen KIND as its brand partner as it seeks to communicate the unique benefits of its high precision laser technology to the international aquaculture industry.

  • Ect Small

    European telecoms giant ECT chooses KIND as its future brand partner

    Europe's leading communications software company ECT has selected KIND as its new branding agency following an extensive review process that looked at many of Europe’s top creative agencies.

  • Martynas Preview

    New creative strengthens 3D team at KIND

    Experienced 3D designer Martynas Genkovas is the latest recruit at KIND – bringing with him a breadth of expertise to strengthen the 3D team within this fast-growing agency.

  • Preview 1

    KIND picks up the DOGA Award for design excellence

    KIND’s brand identity work for FLYT Seaweed has been recognised with a DOGA Award for design excellence.

  • Pentaward Preview

    KIND receives 4 honors at Pentawards in London

    Pentawards honors the best in global packaging design. The winners of the prestigious 2019 Pentawardswere recognized at a gala ceremony held on 12 September in London.

  • Reddot Small

    KIND takes home five Red Dot Awards from Berlin

    For around 65 years, as one of the world's largest and most important design competitions, the Red Dot Award has been a platform for designers, agencies and companies to evaluate good design. This year Kind receives five awards.

  • Thumbnail Dna

    KIND awarded two gold medals in DNA Paris Design Awards

    DNA Paris Design Awards is the new hot «rendez-vous» for design agencies. An Award to discover and celebrate fresh and creative designs from all around the world in Architecture, Interior, Landscape, Product, and Graphic Design.

  • Agency Of The Year Preview1

    KIND awarded European Agency of the Year!

    European Design Awards has named KIND as the best agency in Europe – the most creatively successful agency of the continent. To win the top accolade ‘European Agency of the year’ is a real achievement, were the competitors are all the top agencies in Europe.

  • Dieline Small

    Kind awarded trophy at The Dieline Awards in Chicago

    Kind has been awarded a trophy at the Dieline Awards in Chicago. Another prestigious award for its innovative packaging design for Flyt Seaweed.